The following pages include excerpted original work concerning communications strategy and direction. You are provided with information about assignments for a sample of my clients.
Attribution to the graphic designers is included. The PDFs are examples of designed pieces that I envisioned and supervised in addition to my planning and writing.
National nonprofit with significant tensions between staff and management
- Reviewed prior assessments of communications needs.
- Conducted confidential interviews with staff to diagnose the potential mismatch of goals and values. Excerpt from recommendations
University A seeks to build agreement on a positioning statement to use cross-departmentally.
- Focus groups with department chairs, “champion” faculty members, staff, and alumni.
- Synthesis of discussion was presented to department chairs prior to presentation to the president.
Nonprofit trade association faces imminent change in CEO; board members at loggerheads about the future direction.
- Annual report needed to be written and distributed in timely manner with emerging but not final consensus on key issues.
Design: Carol Dirga Design
Academic center develops a view book to help strengthen relations.
- Audiences include donors and faculty members; the view book describes its purpose and mission.
Design: Carol Dirga Design
Strategic launch of an online portal on government innovation for a large university.
- Communications planning accomplished concurrently with last phase of business redesign.
- Planned and implemented first-ever HTML email push.
Design: MDB Communications
High visibility conference for Boston Mayor’s Office on youth fitness and nutrition for inner-city professionals.
- Conference was held at local YWCA and Bev had responsibility for planning, marketing, day-of supervision.
Design: Carol Dirga Design
Harvard global disaster prevention conference, April 2006.
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University health services brochure.
- This project included a complete rewrite of previous work and a new visibility effort for university health services.
- Copy had to be sensitive to relationships with supporting programs.
- It was delivered in six weeks.
Design: Bright White Design
Redesign of institute-wide environment, health, and safety services directly affecting 200 large research laboratories on campus, necessitating change in roles of key personnel, new accountability—
- Over two-year period, created extensive multimedia communications plan about process change and new rules.
- One component of strategic communications was a print newsletter.
Design: Flanders and Associates
Promotion effort for university-based Web-course-design services offered by Internet and Telecommunications Services (ITS).
- Copywriting involved understanding ITS's current level of visibility, interviewing faculty to understand its best features, and involving all staff in review.
- The project was delivered in six weeks.
Design: Sandy Farrier
University academic center requests strategic plan to specifically expand in to other geographic markets.
- Facilitated a 10-month process of research, consensus building, and writing of plan.
- Culminated in presentation to president and vice presidents.
Excerpt from strategic plan draft
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E-Mail: Info@BevFreeman.com
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Website by Nashua Web Design
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